Dear Diamondback Nation:
Thank you for being a part of our journey from tiny “mom and pop” to global brand. We are on target to triple our sales for the second year in a row, and our customers have always been our best sales staff. Every person you tell about Diamondback is a chance for us to grow.
Our goal is simple: to provide the best tool belts on the market. We continue to make our classic pouches as they have been for over 25 years while designing new Systems and new Accessories for 2019. The release of a Gen2 Pouch collection, an apron and a vest are all on the near horizon. We design all of these products with the valuable input from our customers.
With growth comes change and we are making changes to streamline our System for the retail world so that we can bring Diamondbacks closer to our customers. We have already expanded from one store in late 2017 to over 20 retailers in the U.S., Canada, Europe and Australia by the end of 2018. With the pressures to keep up with demand we are no longer be able to make color-matched belts. We will also phase out most red and blue pouches over 2019 as we wind through our existing stock and maintain a limited number of models. We hope to keep these classic Diamondback colors alive during short runs each year, but they will not be available on a consistent basis.
Thank you again for all of your support,