Find out more about the history of diamondback, the motivations of diamondback CEO Connor Crook, and the company’s dedication to elevating the trades in this craftmanship quarterly exposé on the company.
DIAMONDBACK® IS MADE UP OF A SMALL TEAM DEDICATED TO DELIVERING COMFORT, DURABILITY, AND CRAFTSMANSHIP.
CHIEF EXECUTIVE OFFICER
Connor has been driving the boat for Diamondback® since purchasing the company in 2016. As the CEO and social media cover model, he brings his many years of courtroom experience to the task of building a global brand around premium tool belts, tool carry accessories, technical apparel, and safety gear. Life is what you make of it, so take the opportunity to try something new.
CHIEF STYLE OFFICER
Damani is our resident middle-aged hip hop star and the longest tenured employee of Diamondback. Although he has had his hands in various Diamondback functions over the years, he now oversees all creative elements of the company from design, branding, media, marketing, website, and socials. A natural teacher and people-person, “Diamondback® Damani” is everybody’s friend and knows what it takes to make a hit.
VP OF OPERATIONS
Glenn splits his time between entertaining the team with sarcastic jokes and keeping Diamondback’s operation’s train on track. He oversees a variety of company functions that include but are not limited to fulfillment, supply chain, quality control, and logistics. Glenn comes to Diamondback with a master’s degree from the University of Virginia School of Architecture after years of running his own high-end design/build wood fabrication business. He finds his Zen on the soccer pitch, coaching and playing, or exploring the beautiful Blue Ridge Mountains with his wife and three kids.
VP of product & Design
Carline comes to Diamondback with a degree in Apparel Design and Development. She has focused her career on designing and elevating products. By combining her knowledge of outdoor performance gear, performance technology and keen eye for aesthetics she has what it takes to create apparel that not only looks good and lasts a lifetime but will make you more efficient on the job. Carline hails from Wisconsin and loves riding her bike, teaching fitness classes, and going on adventures with her Weimaraner dog named Guinness.
LEAD GRAPHIC DESIGNER
Although not a lawyer and regrettably not a hip-hop star, Chris has been in the design business for over 20 years. Chris’ career arc has spanned numerous Art Director positions and he has been the owner of his own design company. He was brought to Diamondback to give the company a facelift and make the branding iconic. When he is not designing, he is flipping houses as a remodeler, restoring classic cars, or teaching his teenage son how to be the next Steve Caballero.
SENIOR FULL STACK WEB DEVELOPER
Charlie works to optimize the toolbelts.com e-commmerce experience. He builds out new website features including customer favorites wishlists and order tracking. Charlie has been web programming for a broad range of companies since 2014 before jumping in the Diamondback van in 2021. When he’s not hunched over his workstation grimacing at website bugs, he can be found cruising the bike path or doing landscaping projects.
OCTAVIUS “TAY” ROSS
CUSTOMER/SOCIAL MEDIA LIAISON
Tay attended Averett University where he obtained a Bachelor’s in Science and a Master’s in Business Administration. He left a promising career in finance and banking to take over as head of direct consumer communications for Diamondback. He enjoys health and fitness, as well as exploring fine eating establishments. Tay has an infectiously cool demeanor and is always eager to help anyone with their questions or concerns about Diamondback.
Rob has worked in retail for most of his life but moved over to the fulfillment side in 2007. He worked his way from Fulfillment Associate to Receiving Manager to Warehouse Manager. Rob worked for six years as the warehouse manager for the prestigious Thomas Jefferson Foundation before we stole him away to manage the Diamondback warehouse. While managing warehouse operations may be his day job, Rob is an accomplished song writer and guitar/bass player and has doubled as a working musician for the last 20 years. We are looking forward to hearing his new album this fall.
SALES OPERATIONS MANAGER
Qais moved to Virginia at the age of 13 from the wonderful state of Michigan. He traveled back to the Midwest to attend the University of Wisconsin-Madison. Qais comes to Diamondback with a passion for business entrepreneurship where he oversees all international and domestic wholesale accounts and shipments. When not making sure Diamondback is stocked around the globe, Qais enjoys playing futbol and watching legendary Manchester United play the beautiful game. He can also be found hanging out with his two beautiful daughters or cultivating various medicinal plants.
If you have been searching for a comfortable tool belt that features plenty of storage and long-lasting durability, then stop here and go get yourself a Diamondback® Toolbelt.